Dealer Spike & IronConnect Partner to Deliver an Advanced Inventory Integration

May 18, 2023

IronConnect’s Dealer Management Software Pairs with Dealer Spike’s Website Design As dealers seek to stay ahead of their competitors, it is essential to have an advanced digital solution which provides an exceptional customer experience while streamlining internal operations. This strategic partnership between Dealer Spike, a LeadVenture brand, and IronConnect allows dealers to market their units to the correct audience whether that is a customer or another dealer on the IronConnect platform. This integration allows dealerships to manage their inventory more efficiently while providing a seamless customer experience.

“Our partnership with IronConnect delivers an advanced integration solution that will help Dealer Spike’s agriculture, construction, truck and trailer dealers streamline their operations which will allow for business growth,” said Jason Lehman, LeadVenture’s Vice-President of Sales. “By integrating our website platforms with IronConnect’s comprehensive inventory management solution, we can provide a streamline experience for dealerships and their customers.”
This partnership unites Dealer Spike’s expertise in web design applications and its digital marketing toolset with IronConnect’s comprehensive suite of dealer management solutions for a more efficient inventory posting and selling experience.

“IronConnect’s inventory management solution is designed to help dealerships operate more effectively and allows the maximizing of margins on every deal. By integrating with Dealer Spike’s platform, we can make this process easier for our customers, and allow them to utilize the full suite of solutions we offer on every unit in their inventory including IronAdvisor, our market data analysis tool,” said AJ Neifert, President of IronConnect.
This advanced inventory solution from Dealer Spike and IronConnect is available to all agriculture, construction, truck, and trailer dealerships on the Dealer Spike platform nationwide.

Source : Farm Equipment

Video: Seeing the Whole Season: How Continuous Crop Modeling Is Changing Breeding

Plant breeding has long been shaped by snapshots. A walk through a plot. A single set of notes. A yield check at the end of the season. But crops do not grow in moments. They change every day.

In this conversation, Gary Nijak of AerialPLOT explains how continuous crop modeling is changing the way breeders see, measure, and select plants by capturing growth, stress, and recovery across the entire season, not just at isolated points in time.

Nijak breaks down why point-in-time observations can miss critical performance signals, how repeated, season-long data collection removes the human bottleneck in breeding, and what becomes possible when every plot is treated as a living data set. He also explores how continuous modeling allows breeding programs to move beyond vague descriptors and toward measurable, repeatable insights that connect directly to on-farm outcomes.

This conversation explores:

• What continuous crop modeling is and how it works

• Why traditional field observations fall short over a full growing season

• How scale and repeated measurement change breeding decisions

• What “digital twins” of plots mean for selection and performance

• Why data, not hardware, is driving the next shift in breeding innovation As data-driven breeding moves from research into real-world programs, this discussion offers a clear look at how seeing the whole season is reshaping value for breeders, seed companies, and farmers, and why this may be only the beginning.