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Dealers Gather for Inaugural AI Workshop & Networking Event

Leaders from AgRevolution, Agriteer, Young’s Equipment, LoneStar Ag, KanEquip and more gathered in Rosemont, Ill., for the inaugural ViNE Event, hosted by the Vi by visorPRO team. The event featured dealer-focused educational and interactive sessions on the challenges, benefits and best practices for implementing AI at the dealership. Rob Saik, founder and CEO of Vi by visorPRO, says the idea for the event came about during a discussion with Brion Torgerson from Torgerson’s Equipment in Great Falls, Mont. 

“At the Precision Farming Dealer Summit in St. Louis in January, I was on stage and we talked about having an AI academy for dealerships,” Saik says. “It was in Montana when I was talking about AI and visorPRO at one of the dealerships, Brion Torgerson came up to me and said, ‘We need more than using visorPRO, we also need to think about AI integration.’ And that was the genesis of the idea. So, we took that idea and decided to move forward with a very select and small group of dealers to talk about AI leadership inside of dealerships, what they're doing, how they're implementing it, where the gaps are, where do they want to go. And so that's why we invited people from Texas and Saskatchewan and Kentucky and Pennsylvania and Indiana and Ohio here to talk about that at the dealership level. 

One of the things we shared this morning is of course the industry is undergoing constraints right now. And so how do we use technology to level up our people, do more with less, do more faster? AI is capable of doing that. And to think about AI as an operating system for the dealership with pipelines coming in to the operating system and output depending on what department, whether it's aftermarket sales, whether it's finance or admin, like what do you want coming out of AI? And it really is not so much an AI discussion as it's a data discussion.”

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Fendt Testimonial | Fendt 726 Vario Gen7 | Peter Watson Jones Ltd.

Video: Fendt Testimonial | Fendt 726 Vario Gen7 | Peter Watson Jones Ltd.



What happens when a farm buys its first Fendt? For Peter Watson Jones Ltd, the Fendt 726 Vario Gen7 has exceeded expectations from day one. For Jack, Farm Manager at Peter Watson Jones Ltd in North Shropshire, UK, the Fendt 726 Vario Gen7 wasn't just another tractor purchase. It was the farm's first experience with the Fendt brand.

Operating across a 1,200-acre arable farm alongside a 250,000-head broiler enterprise, the business has evolved significantly over the last decade, moving to a straight arable system with fewer staff and machines. Since arriving on the farm, the Fendt 726 Vario has established itself as the main drilling and cultivations tractor, earning its place through performance, versatility and efficiency. Whether it's handling large-scale cultivations or working with a new 4.5m strip-till drill, the tractor continues to impress.

Jack highlights its excellent manoeuvrability, operator comfort and ability to deliver strong pulling power at low engine speeds. The result? Outstanding fuel efficiency without compromising performance. Reliability has also been a key factor, with dependable backup from the team at TR Machinery helping to keep the tractor working when it matters most.

?? Watch as Jack shares why the Fendt 726 Vario Gen7, the farm's first Fendt, has made such a strong impression and become an integral part of their operation.