FEMA, Lessiter Custom Media Partner to Chronicle Association’s 75-Year History

In the midst of celebrating its 75th Anniversary, the Farm Equipment Manufacturers Association (FEMA) has partnered with Lessiter Media to chronicle the Association’s past through an in-depth multimedia project that will culminate at FEMA’s Marketing & Distribution Convention in Las Vegas, Nev., on Oct. 27-30, 2025.

Key pieces of this special collaboration include a comprehensive history book on the association that highlights the significance of the organization and its independent shortline members and their innovations. The media group will also film, edit and produce a video documentary that will entertain, educate and inspire the industry about the accomplishments and mission of FEMA. Both projects will debut to attendees at the 2025 Fall Convention, and later to the entire industry through Lessiter Media’s ag division properties.

For FEMA president Craig Harthoorn, this opportunity is about honoring the Association’s past, present and future.