General Session: Dealership Shark Tank

Jun 25, 2026

Whether you’re a dealer who lives on the bleeding-edge, or you’re just interested in where future technology is headed, Farm Equipment’s inaugural shark tank-style dealer innovation challenge promises to be an exciting and intriguing session that will change the way you look at dealership software. Several cutting-edge dealers will give brief presentations about new products or services they’ve had a hand in developing and testing, followed by questions from a panel of "dealership experts.” Then attendees will vote on the “Best New Innovation at DMS” from among the presenters. Mark Reid, co-founder of Opervia and CEO of Atlantic Tractor, pitches his all-in-one soft-ware platform built for equipment dealerships to streamline service quoting, team collaboration, customer engagement and marketing. By centralizing operations into one easy-to-use system and leveraging the power and automation of AI, it helps dealerships save time, reduce costs and strengthen customer relationships. Alex German, CEO of German-Bliss Kubota, details DealerTech Solutions’ suite of AI tools that are purpose-built for farm equipment dealerships, with deep support for the workflows of service writers, technicians, accounts payable staff and dealer-principals. Among the suite of products is WarrantyWiseAI, which converts technicians notes into complete, manufacturer compliant warranty narratives.

You’ll Learn:

Where technology for the dealership is headed in the future, giving you competitive edge for efficiency & accuracy.

Click here to see more...

Video: Fendt Testimonial | Fendt 726 Vario Gen7 | Peter Watson Jones Ltd.

What happens when a farm buys its first Fendt? For Peter Watson Jones Ltd, the Fendt 726 Vario Gen7 has exceeded expectations from day one. For Jack, Farm Manager at Peter Watson Jones Ltd in North Shropshire, UK, the Fendt 726 Vario Gen7 wasn't just another tractor purchase. It was the farm's first experience with the Fendt brand.

Operating across a 1,200-acre arable farm alongside a 250,000-head broiler enterprise, the business has evolved significantly over the last decade, moving to a straight arable system with fewer staff and machines. Since arriving on the farm, the Fendt 726 Vario has established itself as the main drilling and cultivations tractor, earning its place through performance, versatility and efficiency. Whether it's handling large-scale cultivations or working with a new 4.5m strip-till drill, the tractor continues to impress.

Jack highlights its excellent manoeuvrability, operator comfort and ability to deliver strong pulling power at low engine speeds. The result? Outstanding fuel efficiency without compromising performance. Reliability has also been a key factor, with dependable backup from the team at TR Machinery helping to keep the tractor working when it matters most.

?? Watch as Jack shares why the Fendt 726 Vario Gen7, the farm's first Fendt, has made such a strong impression and become an integral part of their operation.