John Deere Launches Nationwide Search for First-Ever Chief Tractor Officer to be the Face and Voice of the Company’s Social Media

May 09, 2024

MOLINE, Ill— This isn’t just a job; it’s the ultimate influencer adventure! John Deere, with the help of quarterback Brock Purdy, launched an epic hunt for the company’s first-ever Chief Tractor Officer (CTO) — a witty and charismatic content creator ready to help the iconic American brand celebrate farmers, contractors, groundskeepers, and brand fans.

POV: You’re making stops at some of the most iconic stadiums and sporting landmarks, capturing the perfect striping in the outfield. Another day, you’re at Yellowstone National Park creating a #DayInTheLife maintaining the most scenic roads in America. It’s all in a day’s work for the CTO.

“Behind every part of our daily lives — from your breakfast, to your clothes, to the roads you drive on — there are unsung heroes behind the scenes with a story to tell,” said Jen Hartmann, Global Director of Strategic Public Relations and Enterprise Social Media. “The role of the Chief Tractor Officer isn’t just about creating content, it’s about creating compelling stories about the people and industries supporting all of us.”

To apply, candidates must submit a short-form video with their pitch for the position, showing the creativity, humor, and passion they’d bring to the job. Candidates are also encouraged to publish their entries to TikTok and/or Instagram tagging @JohnDeere.

TL;DR: Know someone who’s a natural storyteller, thrives in the great outdoors, and is (dare we say?) a little extra in front of and behind the camera? Send them to www.JohnDeereCTO.com to shoot their shot at scoring the best job ever...now through April 29, 2024.

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Video: FLEECED! Sheep Shearer Hands Over Clippers!

It's sheep shearing day at Ewetopia Farms! ?? Our Dorset lambs and ewes are getting fleeced — and for the first time, our shearer hands over his clippers to a beginner. We finish shearing the last of our adult ewes and this year’s Dorset ewe lambs.

From moving the sheep between barns, loading them into chutes, and watching the wool come off, this is always one of the most satisfying days on the farm. But this video has a twist — we welcomed a new helper, Gian, who’s not only lending a hand but also learning how to shear! With guidance from our experienced shearer, he got a crash course in sheep shearing and even tried his hand at shearing a couple of lambs himself.

You’ll see firsthand how both teacher and student handled this unique challenge. Shearing is more than just removing wool — it’s about sheep health, comfort, and giving us a closer look at the flock. It’s always amazing to see the transformation from woolly sheep to freshly shorn ewes and lambs.