John Deere Partners with Drive TLV

Feb 19, 2025

John Deere, a global leader in advanced agricultural and construction solutions, is proud to announce its strategic partnership with Drive TLV, a smart mobility innovation hub in Tel-Aviv, Israel. This collaboration aims at accelerating technological advancements in autonomy, advanced sensing, manufacturing, cybersecurity, connectivity, electrification, and more.

Companies working with Drive TLV represent various industries with shared interests in these advancing areas and can leverage Drive TLV's vast network of startups and innovators.

By focusing on specific customer challenges, Drive TLV will facilitate collaboration between John Deere and other participating companies and identify startups with the right capabilities and technologies to tackle challenges and create market-ready solutions.

This announcement follows John Deere's presence at CES 2025 where four new and fully autonomous machines were revealed to support customers in agriculture, construction, and commercial landscaping and to address a shortage of available skilled labor.

"This is a great opportunity for John Deere to collaborate with other global industries and innovative startups on solutions for our customers," said Wes Robinson, vice president, corporate development and strategy at John Deere.

"Drive TLV has developed relationships with a broad ecosystem of technologists and entrepreneurs," Robinson added. "Working with Drive TLV will give us better access to startup innovation and technology that can help drive forward game-changing advancements."

"We are excited to welcome John Deere as a new partner at Drive TLV," Itay Erel, CEO at Drive TLV, said. "Their consistent commitment and proactive approach to innovation, as the world's largest manufacturer of equipment for agriculture, as well as roadbuilding and forestry, aligns perfectly with our mission to foster advancements in the smart and sustainable mobility space.

"Together, we look forward to exploring new horizons and commercializing impactful solutions that enhance efficiency and sustainability across Deere's current and future product portfolio."

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Video: Agriculture Secretary Rollins Speaks at American Farm Bureau Federation Convention in Anaheim

One of the highlights at the 2026 American Farm Bureau Federation Convention in Anaheim, California, was an address by U.S. Secretary of Agriculture Brooke Rollins. During her remarks, she thanked America’s farmers and ranchers and said the Trump Administration is fully aware that food security is national security.

She also acknowledged the challenging times in Farm Country with low commodity prices and high input costs and said that’s why the President stepped in to help with the recent Bridge Assistance Program.

Montana Farm Bureau Federation Executive Vice President Scott Kulbeck says that Farm Bureau members are appreciative of the help and looks forward to working with the American Farm Bureau Federation and its presence in Washington, DC to keep farmers and ranchers in business.

Secretary Rollins said the Trump Administration is also committed to helping ranchers build back America’s cattle herd while also providing more high-quality U.S. beef at the meat case for consumers.

And she also announced more assistance for specialty crop producers who only received a fraction of the $12 billion Farmer Bridge Assistance (FBA).

It’s important to note that producers who qualify for Farmer Bridge Assistance can expect the Farm Service Agency to start issuing payments in late February. For more information, farmers and ranchers are encouraged to contact their local USDA Service Center.