Neil Messick, co-owner of 2026 Dealership of the Year Messick Farm Equipment, kicks off the Summit with a can’t-miss presentation. The New Holland and Kubota dealership acquired 4 dealerships in 2025 — nearly doubling its size and signaling the need for a change in management structure. Messick details how they landed on a regional management structure, why it works best for their operation and the lessons learned along the way.
You’ll Learn:
How to identify when a change in management structure is needed& the best practices for working through the growing pains.
The 12th Annual Dealership Minds Summit, happening August 4-5, 2026 in Springfield, Ill., features collaborative, dealer-to-dealer learning over a 2-day, knowledge-packed agenda that is guaranteed to give you authoritative strategies from the most progressive minds at farm equipment dealers. Over both days, the Summit offers:
- Focused General Session Presentations: providing a roadmap for implementing leading ideas and technologies for equipment retailing and servicing success.
- Dealer-to-Dealer Panel Presentations: highly interactive sessions that provide practical, proven strategies in use by the industry’s most successful dealerships.
- Informal & Interactive Roundtable Discussions: discover actionable dealer strategies — and answers to your specific questions — via an array of moderated yet informal roundtables.
- Unrivaled Networking & Knowledge Sharing: exchange successes, dissect challenges and vet out ideas with director-level farm equipment dealership leaders in sales, marketing, finance, operations and IT.
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