Kubota North America today announced during a media briefing at CES® 2025 its vision for the future that includes offering more customer solutions across its entire equipment portfolio and providing greater choice—offering diverse powertrain options, seamless access to data and analytics, improved connectivity, and advanced automation. This approach ensures that Kubota meets increasing complexities and challenges with more certainty and simplicity and empowers its customers like never before.
"What you need to know about Kubota is that we develop solutions with our customers in an innovation cycle that never ends," said Todd Stucke, President of Kubota Tractor Corporation, and Senior Vice President, Kubota North America. "That all starts with observing and listening to our customers. From there, we design and build solutions to help our customers overcome their challenges. And we're never entirely done because we continue to iterate over time and continue the cycle, always listening, and always improving."
At the show, Kubota showcased a range of equipment offerings that deliver choice—across its residential, specialty agriculture, and construction segments—to provide the right product, with the right technological capabilities, for every customer. Equipment on display includes:
- Agri Concept 2.0 – An electric tractor concept offering data, AI, automation and electrification as a choice of powertrain for when you want to drive and autonomous when you don't.
- Smart Autonomous Sprayer – A fully autonomous chemical sprayer that scouts to identify pests and sprays with precision to lessen spray drift and overuse. The result reduces labor and the use of chemicals in the field.
- Flash – Ultra-detailed images are gathered to detect plant-level health. When coupled with AI, Flash provides recommendations on a grower dashboard to help make crop decisions one plant at a time.
- KATR – The Best of Innovation winner in the CES Innovation Awards® 2025 program, the Industrial Equipment and Machinery product category, Kubota's four-wheeled all terrain, multifunctional robot. The KATR maintains a level cargo deck when working on uneven terrain and can work autonomously or remotely to tackle a range of versatile applications in agriculture and construction environments.
Click here to see more...