Making Strip-Till More Affordable, Big Dealer List Contracts

Jun 25, 2026

In this episode of On the Record, brought to you by Associated Equipment Distributors, we look at Compeer Financial and PepsiCo’s pilot program to help lower the cost of strip-till equipment for farmers. In the Technology Corner, Noah Newman visits with Rob Saik, founder and CEO of Vi by VisorPRO. Also in this episode, the number of Big Dealers dropped again in 2026 and the latest Dealer Sentiments Report shows prices were up 1.5% vs. the prior report.

This episode of On the Record is brought to you by Associated Equipment Distributors — the leading association in North America for the equipment distribution industry.

Get ready for a powerful start to the year with AED’s packed lineup of Q1 and Q2 events designed to connect, educate, and energize industry professionals. From high-impact conferences and hands-on training sessions to exclusive member gatherings and strategic leadership programs, AED is bringing together top experts and forward-thinking dealers to share insights that drive growth. Whether you’re looking to sharpen your team’s skills, stay ahead of emerging trends, or expand your network, our first-half-of-the-year events deliver unmatched opportunities to elevate your business and strengthen your competitive edge. Visit www.aednet.org/ for more information.

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Video: Fendt Testimonial | Fendt 726 Vario Gen7 | Peter Watson Jones Ltd.

What happens when a farm buys its first Fendt? For Peter Watson Jones Ltd, the Fendt 726 Vario Gen7 has exceeded expectations from day one. For Jack, Farm Manager at Peter Watson Jones Ltd in North Shropshire, UK, the Fendt 726 Vario Gen7 wasn't just another tractor purchase. It was the farm's first experience with the Fendt brand.

Operating across a 1,200-acre arable farm alongside a 250,000-head broiler enterprise, the business has evolved significantly over the last decade, moving to a straight arable system with fewer staff and machines. Since arriving on the farm, the Fendt 726 Vario has established itself as the main drilling and cultivations tractor, earning its place through performance, versatility and efficiency. Whether it's handling large-scale cultivations or working with a new 4.5m strip-till drill, the tractor continues to impress.

Jack highlights its excellent manoeuvrability, operator comfort and ability to deliver strong pulling power at low engine speeds. The result? Outstanding fuel efficiency without compromising performance. Reliability has also been a key factor, with dependable backup from the team at TR Machinery helping to keep the tractor working when it matters most.

?? Watch as Jack shares why the Fendt 726 Vario Gen7, the farm's first Fendt, has made such a strong impression and become an integral part of their operation.