The equipment dealer landscape has changed permanently. Margin compression, inventory imbalance, rising labor costs, consolidation pressure, and succession risk are no longer temporary challenges; they are the new operating environment.
In response, the North American Equipment Dealers Association (NAEDA) and Dealer Institute are officially launching Iron Circle, a next-generation performance group designed for dealers who are done talking and ready to be held accountable.
It was intentionally built to disrupt the complacency that has crept into peer groups across the industry, replacing conversation with consequence and opinion with performance.
“For too long, peer groups have allowed underperformance to hide behind storytelling and market excuses,” said NAEDA leadership. “Iron Circle exists for dealers who want the truth, want to be challenged, and want measurable improvement — not validation.”
Iron Circle is engineered around one principle: results matter!
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