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New Holland Celebrates Triple Win at AE50 Awards for Hay and Forage Innovations

New Holland Agriculture is proud to announce that it has been honored with three prestigious AE50 Awards from the American Society of Agricultural and Biological Engineers (ASABE). These awards recognize the most innovative designs in engineering products or systems for the food and agriculture industries. New Holland's IntelliSense™ Bale Automation, CropSpeed Monitoring System, and UltraFeed™ Pickup have each been acknowledged for their groundbreaking contributions to agricultural technology.

“These awards highlight New Holland's unwavering commitment to hay and forage innovations. By continuously developing advanced technologies in this segment, New Holland ensures that farmers can achieve higher efficiency, better crop quality, and reduced operational costs.” Says Carlo Lambro, Brand President at New Holland. “The IntelliSense™ Bale Automation, CropSpeed Monitoring System, and UltraFeed™ Pickup are all designed to enhance the productivity and profitability of hay and forage operations, symbolizing New Holland's dedication to supporting farmers in their pursuit of excellence.”

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Stellar Genetics Made in Canada - Join us for SeCan's 2026 Variety Rundown

Video: Stellar Genetics Made in Canada - Join us for SeCan's 2026 Variety Rundown


SeCan’s Western Canadian team works with an impressive range of home-grown seed varieties each season — and for 2026, several of their newest options are already earning enthusiastic praise.

Discover what makes these made-in-Canada varieties standouts, and how SeCan continues to lead and innovate across the Canadian seed industry heading into the new planting season. In one of our last Seed World Canada webinars of 2025, join SeCan experts as they unveil the Canadian genetics gaining attention — and the reasons they’re making waves.