New Holland Names Dealers 2025 Blue Star Award Winners

For 2024, twelve dealers received the Blue Star Dealer Standards Award from New Holland, which recognizes North American New Holland dealers for their performance and exceptional customer-centric experience. The Blue Star is awarded to New Holland dealers demonstrating the commitment to enhance all areas of their business, from identifying and implementing best-in-class business practices to elevating the customer experience in the previous calendar year.

The following dealers received the Blue Star Dealer Standards Award from New Holland:

• Ellen’s Equipment, Michigan
• Hoven Equipment, Montana
• Rocky Mountain Equipment, Alberta, Saskatchewan and Manitoba
• Intermountain New Holland, Idaho
• Forrester Farm Equipment, Pennsylvania and Virginia
• Robert’s Farm Equipment Sales, Ontario
• Avantis Coopérative, Quebec
• Garton Tractor, California
• Delta Power Equipment, Ontario
• Webb’s Machinery, Alberta
• Mazergroup, Manitoba and Saskatchewan
• Titan Machinery, Colorado, Idaho, Iowa, Kansas, Minnesota, Missouri, Montana, Nebraska, North Dakota, South Dakota, Washington, Wisconsin and Wyoming

The Blue Star award program is open to all New Holland dealers, with the evaluation based on four pillars critical to the success of today’s modern agricultural dealership: Capital investment, competitive competency, customer support and satisfaction, and organizational performance. New Holland then assesses and scores these principles across seven key areas — customer experience, sales, marketing, operations, parts, service and technology — of a New Holland dealer’s business. Ultimately, to be recognized, dealers must meet a specific scoring threshold in six out of the seven ‘required’ criteria to be awarded the Blue Star Dealer Standards award.