Number of Big Dealers Drops in 2026

Jun 25, 2026

As consolidation continues to impact the ag equipment industry, the number of big dealers in North America dropped again for the 4th year in a row in 2026. After rising to a record high of 214 big dealers (dealers that operate 5 or more ag locations) in 2022, the industry now has 199 dealers with 5 or more ag equipment locations. The total number of ag equipment stores owned by big dealers dropped in 2026, after 3 consecutive years of increases, falling to 2,774 from 2,781 in 2025.

Deere once again has the most big dealers at 77. Deere’s total number of big dealers had been declining since 2020. In 2020, Deere had 96 big dealers. That number fell consistently over the last 5 years to the current low of 77 in 2026.

Case IH also saw its dealer network drop in its number of big dealers, falling from 42 in 2025 to 39 in 2026. The number of Case IH big dealers peaked in 2022 at 49. The number of New Holland big dealers increased by 6 year-over-year to 36, the highest number of big dealers the brand has had since the Ag Equipment Intelligence started tracking in 2011.

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Video: Fendt Testimonial | Fendt 726 Vario Gen7 | Peter Watson Jones Ltd.

What happens when a farm buys its first Fendt? For Peter Watson Jones Ltd, the Fendt 726 Vario Gen7 has exceeded expectations from day one. For Jack, Farm Manager at Peter Watson Jones Ltd in North Shropshire, UK, the Fendt 726 Vario Gen7 wasn't just another tractor purchase. It was the farm's first experience with the Fendt brand.

Operating across a 1,200-acre arable farm alongside a 250,000-head broiler enterprise, the business has evolved significantly over the last decade, moving to a straight arable system with fewer staff and machines. Since arriving on the farm, the Fendt 726 Vario has established itself as the main drilling and cultivations tractor, earning its place through performance, versatility and efficiency. Whether it's handling large-scale cultivations or working with a new 4.5m strip-till drill, the tractor continues to impress.

Jack highlights its excellent manoeuvrability, operator comfort and ability to deliver strong pulling power at low engine speeds. The result? Outstanding fuel efficiency without compromising performance. Reliability has also been a key factor, with dependable backup from the team at TR Machinery helping to keep the tractor working when it matters most.

?? Watch as Jack shares why the Fendt 726 Vario Gen7, the farm's first Fendt, has made such a strong impression and become an integral part of their operation.