RDO Equipment Co. Announces Leadership Changes Aligned with Growth Opportunities

Feb 02, 2023

RDO Equipment Co. CEO Tim Curoe announced the company has promoted Chris Cooper to the role of President and introduced several new positions including a Senior Vice President of Field Technology and Innovation, a role that Adam Gilbertson will assume. In this position, Gilbertson becomes responsible for the company’s technology strategy, manufacturer partnerships and RDO’s technology support teams.

Cooper, in addressing these changes explained the major drivers behind them as part of RDO’s ongoing commitment to customer success.

“Throughout our history as a company, RDO Equipment Co. has aligned our goals with our customers’ highest priorities,” said Cooper. “With these latest changes, we are recognizing the significant contributions of our company leaders as well as ensuring that we will continue to be where our customers need us when it matters most.”

The following are the RDO team members promoted as a result of this change, along with descriptions of their updated responsibilities.

Chris Cooper, President of RDO Equipment Co.Previously held the position of Chief Operating Officer. Under Cooper’s leadership, RDO has experienced many years of growth, both in terms of volume and complexity of the business. In addition to his increased responsibility in the US, Chris will be joining the Board of RDO Equipment Australia, where his experience and relationships with RDO’s manufacturing partners will be a resource for the Australian leadership team.

Adam Gilbertson, Senior Vice President of Field Technology and Innovationhas held the role of Vice President for RDO’s Midwest Construction region and Integrated Controls division since 2018, and he has been instrumental in establishing RDO’s field technology vision. In his new role, Adam will lead RDO’s technology strategy and interface with manufacturing partners, along with RDO’s internal technology support teams. He will bring a unified direction and vision to a number of RDO teams and initiatives with stakes in machine technology.

“At RDO, we are committed to being an industry leader of technology,” Gilbertson said. “This is something I have been passionate about for many years, and I am excited to work alongside our talented teams and partners to continue turning vision into reality, providing the technology service and expertise our customers need for success.”

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