Superior Farms Equipment Introduced as Parent Company for Rite Way & Morris

May 30, 2024

Following the acquisition of Morris Equipment Ltd. (Morris) by Rite Way Mfg. Co. Ltd. (Rite Way) in March 2021, the companies are proud to announce the launch of a new parent company, Superior Farms Equipment Ltd. (SFE). This newly formed company brings together the rich legacies and expertise of Rite Way and Morris: two western Canadian companies dedicated to providing quality, performance-based equipment for farmers.

Rite Way and Morris will continue operating under the new parent company, transitioning their product lines to Rite Way SFE, Morris SFE and ProAG SFE. By fusing the talents and harnessing the passion of the staff from each company, Superior Farms Equipment will produce farm equipment solutions for the constantly evolving needs of farmers worldwide.

“We are thrilled to unveil Superior Farms Equipment and unify the companies to better serve our customers,” said Cameron Johnson, Chairman and CEO of SFE. “This transition is an exciting step, and the combined companies will continue to be operated by Heather Forbes, who will become the President of SFE after having successfully led Rite Way as its President & CEO since 2012. Forbes will be supported by the long-term management teams at Rite Way and Morris, and together we are well-equipped to build on the legacies of each company and continue to grow our business through our existing dealers and customers.”

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Border View Farms is a mid-sized family farm that sits on the Ohio-Michigan border. My name is Nathan. I make and edit all of the videos posted here. I farm with my dad, Mark and uncle, Phil. Our part-time employee, Brock, also helps with the filming. 1980 was our first year in Waldron where our main farm is now. Since then we have grown the operation from just a couple hundred acres to over 3,000. Watch my 500th video for a history of our farm I filmed with my dad.

I started making these videos in the fall of 2019 as a way to help show what I do on a daily basis as a farmer. Agriculture is different from any other industry and I believe the more people that are showing their small piece of agriculture, helps to build our story. We face unique challenges and stressful situations but have some of the most rewarding payoffs in the end. I get to spend everyday doing what I love, raising my kids on the farm, and trying to push our farm to be better every year. I hope that I can address questions or concerns that you might have about farms and agriculture.