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Topcon Showcases How Precision Ag Creates Benefits Far Beyond the Field

Sugarcane harvesting has come a long way in the last 50 years – and the effects are being felt twofold in Brazil, the world’s top producer of sugar. As explored in Topcon's newly released whitepaper, ‘Controlled Traffic in Sugarcane’, the ripple effect of precision agriculture technology is being felt around the country, as Brazil makes leaps and bounds in the creation meaningful employment opportunities, operational efficiency and sustainability.

For Topcon, sustainability is a balance between profit, people and the planet. The company’s most recent whitepaper is a great case for all three: the economics of precision agriculture technology drive adoption, the workers in the sugarcane industry get to have a skill-based career and there are elements of sustainability woven throughout the entire operation.

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Episode 104: Take the Bull by the Horns

Video: Episode 104: Take the Bull by the Horns

Bull sale season is approaching, making now the perfect time to define your bull selection criteria and budget. In this episode, we discuss why choosing the right herd sire is one of the fastest ways to improve herd genetics and how to match bull selection to your operational goals. We talk through which bull traits may be priorities for you, how to stay within budget and how to build a herd for long-term success