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Vi by visorPRO Names Kersti Rasmussen as Director of Marketing

Vi by visorPRO®, the AI-powered service assistant built for equipment dealerships, is pleased to announce the appointment of Kersti Rasmussen, MBA, as Director of Marketing. Rasmussen brings more than a decade of B2B marketing leadership across equipment, technology, and professional services— including hands-on experience in the dealership space from her tenure at Cervus Equipment, where she helped manage high-traffic digital channels, elevate brand positioning, and drive measurable demand generation.

Most recently, Rasmussen led regional marketing for a national professional services firm, overseeing strategy and execution for locations across Western Canada. Her background spans SaaS, transportation, recruitment, and enterprise communications, with a track record of building programs that turn brand awareness into pipeline and customer retention.

“Kersti understands dealerships and the realities of the aftermarket,” said John Schmeiser, COO of T1 Technology Corporation. “Her blend of equipment-industry experience, data-driven marketing, and clear, practical storytelling will help us scale Vi’s dealer-first message and support our growth across new markets.”

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ALL-NEW Kubota Grand L70 Series

Video: ALL-NEW Kubota Grand L70 Series


The all-new Kubota Grand L70 Series is the next generation of compact tractors. Unveiled at Kubota Connect in Grapevine, Texas, this lineup delivers 37–60 horsepower, advanced technology, and year-round comfort.

Key Highlights:
• Intelligent Hydrostatic Transmission (iHST): Six total speed settings, auto-throttle, and adjustable pedal sensitivity for precise control.
• K-Command Color Display: Bright, easy-to-read screen with Bluetooth and hands-free calling for quick access to performance data.
• ProCab Comfort: Climate-controlled cab with remote start, heated glass, defrosters, and an optional heated swivel seat for long days in the field.
• Implements & Power: Compatible with BH92A backhoe and three loaders (LA806, LA1056, LM1056) plus an optional self-leveling loader.
• Nordik Edition: Nokian snow tires, reinforced hitch, extra guarding, and air-suspension seat for extreme winter conditions.

Justin Parrott, product manager for Kubota, provides a walkthrough of this new compact tractor series.