Where’s the Class in Class-Action?

During Farm Equipment’s coverage of CNH’s brand restructuring, an exec commented that the industry’s pace of news must be good for our business. There’s no shortage of things to write about in “interesting times.”

As “interesting” goes, I’ll share what hit my desk this week while on deadline for our most anticipated edition of the year. This story begins on March 6, when an ad agency for an unnamed client made an unsolicited inquiry into advertising in Farm Equipment.

The date would prove significant.

Exactly 30 days later, court filings showed John Deere settled its Right to Repair suit. Filed in 2022, the R2R complaint placed Deere in the crosshairs for alleged violations that benefited the OEM and its servicing dealers.