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Ziegler Ag Partners with Brilliant Harvest on AI-Powered Support Across the Dealership

Calgary, Alta.— Brilliant Harvest, an AI customer experience platform built for agricultural and heavy equipment dealerships, today announced a partnership with Ziegler Ag Equipment, the largest AGCO dealer in North America. Ziegler Ag has deployed Brilliant Harvest in its support department with an initial focus on improving first-contact resolution, reducing the time the support team spends searching for answers, and getting customers the right information faster.

For Ziegler, the decision came down to execution. “We selected Brilliant Harvest because of their proven track record, uncompromising commitment to quality, and capability to execute at scale,” said William M. Hoeft, President of Ziegler Companies. “This partnership ensures we remain at the forefront of our market.”

Brilliant Harvest activates dormant knowledge buried 10 clicks deep in business systems, transforming it into actionable, agentic guidance across the dealership by putting it into the dealer's communication workflow. Technicians receive precise step-by-step diagnostic paths rather than static documents; parts advisors can confirm inventory and compatibility; and sales teams are empowered to provide machine-specific guidance on the spot. The platform doesn't just display data; it puts that knowledge to work, resolving customer issues in the first interaction.

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A Tractor Ride & Stories While Making Hay!

Video: A Tractor Ride & Stories While Making Hay!

Off to the hay fields again today but today we are inside the tractor to experience first-hand what it is like to make hay from the farmer's perspective. While we are baling the hay we tell stories of what haying was like in the past. And I share some health accomplishments that I have made. We also have a discussion about safety on the road with farm vehicles