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Foot and Mouth Disease is Everyone's Responsibility

BCRC Launches NEW Animated Video on Foot and Mouth Disease Prevention

Foot and Mouth Disease (FMD) is a highly infectious virus that has disastrous consequences for the livestock industry and the population of beef cattle and other cloven-hoofed animals worldwide. Fortunately, Canada has achieved FMD-free status, but everyone must stay vigilant to the risks and be prompt in our response in case of a possible outbreak.    

A new animated video produced by the Beef Cattle Research Council demonstrates just how important following prevention and quarantine recommendations are for Canadian travelers.

The tale of Jennifer and Richard follows the two farmers on an excursion overseas to an area known to be infected with Foot and Mouth Disease. The decisions that the two travelers make upon their return to Canada highlight how simple, everyday decisions can lead to devastating consequences for the individual producer, and the Canadian beef industry.  

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Building a Responsible, Resilient Pork Supply Chain

Video: Building a Responsible, Resilient Pork Supply Chain

From farm to fork, today’s food supply chain depends on a transparent, resilient and responsible pork supply chain. The We Care® platform and the Pork Cares Farm Impact Report are designed to support what the food industry supply chain expects from its pork partners: strong animal care, food safety, worker safety, environmental stewardship and sustainability. These programs also help build and maintain trust in the communities where pigs are raised.