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Former Pulse Canada CEO Gordon Bacon honoured with 2023 Alberta Pulse Industry Innovator Award

The Alberta Pulse Growers (APG) selected Gordon Bacon, who continues to promote Canadian pulses internationally, as the winner of the ninth annual Alberta Pulse Industry Innovator Award.

“Each year, APG recognizes a person or organization whose progressive thinking and tireless efforts helped build Alberta’s pulse industry into the flourishing sector that it is today,” said APG Chair Robert Semeniuk. “Gordon Bacon has had a positive influence on pulse promotion and marketing across Canada and around the world for more than 20 years.”

Bacon served as the Pulse Canada’s CEO from 1997 to 2021. He was also the CEO of the Canadian Special Crops Association. He was instrumental in the United Nations declaration of 2016 as International Year of Pulses and the designation of the annual World Pulses Day in February. He was also responsible for Pulse Canada’s commitment to the 25 by 2025 target that aims to create demand in new use categories for 25% of the Canadian pulse industry’s productive capacity by 2025, and other strategies to increase demand for Canadian pulses and pulse ingredients.

Bacon has been active on the Global Pulse Confederation Executive where he now chairs the Global Food Systems Committee and was asked to speak at the 2021 Food System Summit meeting in Rome.

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