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Freshlocal Appoints New Chief Financial Officer

VANCOUVER, BC - Freshlocal Solutions Inc. is pleased to announce the appointment of Ms. Monika Russell as Chief Financial Officer and Corporate Secretary of the Company effective February 28, 2022, replacing Ms. Adrienne Uy who is stepping into a new role with the Company as Executive Vice President of Transformation. 

Ms. Russell has over 18 years of public company experience, most recently as Chief Financial Officer of a TSX Venture Exchange listed technology company offering currency authentication and brand protection products and services. Ms. Russell will be responsible for the financial strategy, overall operating budget and the finance team.

"On behalf of the Board and the Company, I am pleased to welcome Monika to the team", said Simon Cairns, CEO. "Monika's experience in managing performance of growing technology companies will be integral as we continue to reshape the Company in three ways – driving cash flow performance in our core eGrocery/SPUD business unit, delivering on additional deployments of FoodX and driving innovation in technology around food waste management that can unlock margin and growth for both our FoodX customers and our core eGrocery segment."

"Freshlocal's core eGrocery business is on a trajectory toward consistent healthy cash flows as we concurrently ramp up deployments of FoodX", said Ms. Russell. "I look forward to working with Simon and the team to deliver on the Company's financial and operational transformation."

"I would like to thank Ms. Uy for her past efforts and commitment to our mission and am excited to announce that Ms. Uy will be transitioning to a new role leading the transformation of our internal systems and driving innovation with our non-dilutive funding partners", said Simon Cairns.

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