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It’s Not Too Late to Join the Herd in Houston

The 2022 Cattle Industry Convention & NCBA Trade Show is quickly approaching, but it’s not too late to join the herd in Houston, Feb. 1-3, where thousands of cattlemen and women from across the country will gather for education, entertainment and engagement. Registration is available online or on-site.

“Everything is bigger in Texas,” and that holds true for the 2022 Convention. There are five general sessions packed with timely industry updates, inspirational speakers and important information that every producer can use. And the NCBA Trade Show is the biggest ever encompassing nearly 10 acres of exhibitors, displays and educational opportunities all under one roof.

For those arriving early, convention is preceded by the 29th annual Cattlemen’s College, which is famous for stimulating and thought-provoking sessions. This event begins Monday, Jan. 31, with afternoon sessions and live animal demonstrations, followed by an evening reception, then continuing the next day with 15 educational sessions and a keynote presentation and lunch.

Buzz Brainard returns as general session emcee and kicks things off during Tuesday’s Opening General Session, which packs a punch with legendary boxer and famous griller George Foreman. Wednesday’s two general sessions focus on today’s issues and tomorrow’s outlook featuring a state of the industry overview and updates on taxes, cattle markets, conservation, animal health, trade, infrastructure and much more. CattleFax’s outlook seminar highlights demand and supplies for beef, cattle and competing proteins as well as an extensive weather forecast.

Plan to attend a new high-profile session on Thursday morning including British Ambassador, Dame Karen Pierce, to hear an update on the beef business climate in the United States and around the globe. The Closing General Session celebrates the Beef Quality Assurance (BQA) Program and BQA award winners and features two-time Pro Bowl quarterback Joe Theismann.

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