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Jerry Johnson Retires After Leading Smart Apply’s Integration with Deere & Company

On November 1, 2024, I will have fulfilled my duties to assist in the transition of Smart Apply to Deere and Company following the July 14, 2023, acquisition. I am announcing that I will be retiring from the full-time workforce on that date after more than 40 years of professional life. I will continue to serve on corporate boards of directors and welcome opportunities to support the agriculture industry in any way that I can.

The last nearly four years with Smart Apply have been an incredible ride. Leading a startup company through fundraising, commercialization, dealer network development, and ultimately the sale of the company to the most respected name in agricultural equipment has been an extremely rewarding and sometimes challenging process. I have enjoyed every minute of it.

I thank all of our dealers for placing their faith in the Smart Apply System, which is a game changer for growers of high-value crops and for the sustainability of farmlands. I understand the risk that you take with new suppliers, especially startups with brand-new technology, but you embraced our product, people and processes. It has been exciting to see how various crop sectors and growers large and small are realizing the benefits of the Smart Apply System. This is only the beginning of what can be! I greatly appreciate your support, and particularly those of you who were early adopters.

A company is no greater than its team members. I extend my deepest gratitude to all of our employees for your commitment and dedication to the business. Through the ups-and-downs and adversities of a startup, you have stood strong to bring the business to this point in time. I will miss working with you all and wish you the best!


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California Farm Bureau 2025 Farm Dog of the Year Contest Winner - Willy - CAFB 107th Annual Meeting

Video: California Farm Bureau 2025 Farm Dog of the Year Contest Winner - Willy - CAFB 107th Annual Meeting

Meet Willy: California Farm Bureau’s 2025 Farm Dog of the Year!

We’re excited to introduce Willy, a miniature long-haired dachshund with a big heart and even bigger courage, and the Grand Prize winner of this year’s Farm Dog of the Year Contest!

Willy may be small, but he’s become an indispensable partner on owner Marshal Hagedorn’s forestry and cattle operations in Shasta, Tehama, and Siskiyou counties. Adopted in 2023, he quickly found his place on the ranch, helping manage critters, tagging along for long days in the woods, and offering unwavering companionship during demanding logging work.

Willy has even taken naturally to moving cattle, surprising calves (and more than a few full-grown cows!) with his burst of energy from the tall grass. As Marshal put it: “He goes with me everywhere every single day.”

Congratulations to Willy and his family, a perfect example of how every good farm dog, no matter the size, helps keep California agriculture running strong.