Cereals Canada is pleased to announce the appointment of Leif Carlson to the position of Vice President, Markets and Trade, effective immediately. In this role, Carlson will lead efforts to expand and protect global market opportunities for Canada’s cereal crops.
“Leif’s expertise, commitment to agriculture, and proven leadership continue to strengthen the Canadian cereals value chain,” said Dean Dias, Chief Executive Officer of Cereals Canada. “His leadership in this role will support dependable market access and sustained global demand for Canadian wheat, durum, barley, and oats.”
In his previous role as Director of Market Intelligence and Trade Policy, Carlson championed the promotion of Canadian cereals and helped protect the interests of the value chain in global markets. Since September 2025, he has also represented the sector as a Director with the Canadian Agri-Food Trade Alliance (CAFTA), advocating for fair and predictable trade.
Carlson holds a Bachelor of Commerce and a Master of Science in Agricultural Economics from the University of Saskatchewan. Before joining Cereals Canada, he held roles in sales, market analysis, and logistics with the Manitoba Department of Agriculture and the agriculture industry.
“I’m grateful for the opportunity to lead this important work at a time when global markets continue to shift,” said Carlson. “Canada’s cereals industry is built on collaboration, innovation, and a reputation for quality. I look forward to working with partners across the value chain and around the world to strengthen market access and drive long term growth for the sector.”
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