Mahindra Reports 28% Increase in Export Sales in 2024

Jan 02, 2025

Mahindra & Mahindra Ltd.'s Farm Equipment Sector (FES), part of Mahindra Group, has released its tractor sales figures for December 2024. The company reported a 22% increase in domestic sales which were at 22,019 units, compared to 18,028 units in December 2023. Total tractor sales (domestic and exports) were at 22,943 in December, compared to 19,139 units for the same period last year, and exports for the month stood at 924 units, according to the company news release issued Jan. 1, 2025.

Also in December, the company published its Year-to-Date (YTD) tractor sales data, showing that the company's domestic sales increased by 9% in 2024, selling 324,327 units as opposed to 297,157 units in 2023.

The report further shows that a total of 22,943 tractors were sold in December overall, including exports, compared to 19,138 units sold at the same time last year. Exports for the month were 924 units, which compares to 1,110 units sold in Dec 2023, reflecting a 17% decrease.

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Video: Fendt Testimonial | Fendt 726 Vario Gen7 | Peter Watson Jones Ltd.

What happens when a farm buys its first Fendt? For Peter Watson Jones Ltd, the Fendt 726 Vario Gen7 has exceeded expectations from day one. For Jack, Farm Manager at Peter Watson Jones Ltd in North Shropshire, UK, the Fendt 726 Vario Gen7 wasn't just another tractor purchase. It was the farm's first experience with the Fendt brand.

Operating across a 1,200-acre arable farm alongside a 250,000-head broiler enterprise, the business has evolved significantly over the last decade, moving to a straight arable system with fewer staff and machines. Since arriving on the farm, the Fendt 726 Vario has established itself as the main drilling and cultivations tractor, earning its place through performance, versatility and efficiency. Whether it's handling large-scale cultivations or working with a new 4.5m strip-till drill, the tractor continues to impress.

Jack highlights its excellent manoeuvrability, operator comfort and ability to deliver strong pulling power at low engine speeds. The result? Outstanding fuel efficiency without compromising performance. Reliability has also been a key factor, with dependable backup from the team at TR Machinery helping to keep the tractor working when it matters most.

?? Watch as Jack shares why the Fendt 726 Vario Gen7, the farm's first Fendt, has made such a strong impression and become an integral part of their operation.