Make chicken the ultimate protein snack

Jul 11, 2025

The perfect snack for on-the-go lifestyles.

Chicken Farmers of Canada have launched its latest national campaign, Chicken. Eat it Anytime.

Chicken Farmers of Canada CEO Michael Laliberté said it was designed to reframe how Canadians think about chicken.

“The idea started with a simple question: why not chicken?” Laliberté said. “It’s time to think beyond traditional meals and recognize chicken as the go-to snack for energy, taste, and trust in every bite.”

With health-conscious Gen Z and Millennials increasingly prioritizing protein—yet often reaching for processed bars and powders instead—the campaign offers another perspective: Canadian-raised chicken is the nutritious, convenient option.

In speaking with consumers, 71 per cent want to eat more protein, and that protein has become the top nutritional priority for many Canadians.

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Video: Swine Biosecurity: 5 Critical Steps to Prevent Disease Transmission | LANXESS

Protecting herd health starts before anyone enters the barn. Every visitor, employee, piece of equipment and movement between farms can introduce disease risks if proper biosecurity protocols aren't followed.

In this SwineWeb Biosecurity Intelligence feature, Dr. Gisele Ravagnani of LANXESS Biosecurity Solutions explains practical steps pork producers can take to strengthen on-farm biosecurity and reduce the risk of disease transmission.

Key topics covered:

• Visitor Management: Why visitor logs, previous farm exposure and downtime requirements are essential.

• Controlled Barn Entry: How Danish entry systems establish a clear separation between clean and dirty areas.

• Shower-In/Shower-Out Protocols: The importance of dedicated clothing, footwear and controlled movement.

• Footbath Management: Proper cleaning, disinfection and maintenance practices, including the use of Virkon™ S.

• Equipment Biosecurity: Why equipment must be properly cleaned, disinfected and dried before entering production areas.