Make chicken the ultimate protein snack

Jul 11, 2025

The perfect snack for on-the-go lifestyles.

Chicken Farmers of Canada have launched its latest national campaign, Chicken. Eat it Anytime.

Chicken Farmers of Canada CEO Michael Laliberté said it was designed to reframe how Canadians think about chicken.

“The idea started with a simple question: why not chicken?” Laliberté said. “It’s time to think beyond traditional meals and recognize chicken as the go-to snack for energy, taste, and trust in every bite.”

With health-conscious Gen Z and Millennials increasingly prioritizing protein—yet often reaching for processed bars and powders instead—the campaign offers another perspective: Canadian-raised chicken is the nutritious, convenient option.

In speaking with consumers, 71 per cent want to eat more protein, and that protein has become the top nutritional priority for many Canadians.

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Video: Same Grit, New Name: A Conversation with Ryan Calistro of Bower Ag

Swine Leaders Live, we sit down with Ryan Calistro, President of Bower Ag, to discuss a major brand transition in the ag construction and solutions space—and what it means for swine producers. Bower Ag represents a new, unified identity, bringing together Ag Property Solutions, Dairy Specialists, and The Dairy Solutions Group under one name. But as Ryan explains, this isn’t about change for the sake of change—it’s about strengthening what already works and delivering more value to producers.

We dive into:

• What Bower Ag is and why the transition was made

• What stays the same for longtime customers

• How combining multiple businesses creates new opportunities for producers

• What today’s producers are asking for—and how Bower Ag is responding

• Key insights heading into World Pork Expo

If you’ve worked with APS before—or are evaluating partners for your next project—this conversation provides a clear look at where Bower Ag is headed and how they’re positioning themselves for the future.