Another successful year for strategy execution is in the books for Manitoba Crop Alliance (MCA)! In 2025-26, MCA completed year two of its 2024-2027 strategic plan, building on the successes of year one and setting a strong foundation for year three. MCA staff have been working hard over the last year to achieve the organizational vision laid out by MCA’s directors and delegates.
First, let’s take a step back and review the structure of MCA’s strategic plan. The three-year strategic plan was developed to deliberately steer MCA’s future and make sure Manitoba farming becomes more productive and sustainable. The strategic plan consists of three Big Goals, which will be achieved over the three-year period. Each Big Goal has three corresponding Step Goals. Step Goals are developed annually, and when executed, move us closer to completing Big Goals and fulfilling the vision of MCA. Below is a recap of the 2025-26 strategic plan, including successes, challenges and learnings.
General Wins
To ensure that MCA’s strategic plan moved off the shelf, MCA has evolved its strategy execution process to meet organizational needs. The adapted execution process deliberately creates space for strategy execution in staff members’ schedules, allowing progress on Step Goals to be made. The process was tailored to MCA staff needs, resulting in greater resource use efficiency and allocation of staff time.
Furthermore, MCA’s annual Step Goals were developed with the organization’s scope of work, capacity and expertise in mind. This made the 2025-26 Step Goals impactful and created a clear pathway forward for completion.
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