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Messick Farm Equipment Acquires Rovendale Ag & Barn

Messick Farm Equipment is pleased to announce the acquisition of Rovendale Ag & Barn, strengthening its ability to serve farmers, contractors and property owners with expanded inventory, enhanced service, and a continued commitment to family values and personal service.

The acquisition adds 3 stores to Messick's for a total of 8 locations in Pennsylvania.

This partnership brings together two respected dealerships, ensuring that customers gain access to more parts, equipment, and product lines while still receiving the personal attention and trusted expertise they have always relied on.

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Trending Video

How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Video: How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Meat is having a moment, and ground pork is perfectly positioned to help you capture new category growth.

In this business intelligence deep-dive, National Pork Board experts Bailey Morrell and Rick Smith break down the latest consumer behaviors, retail trends, and an $80 million incremental retail opportunity in ground pork.

Watch to learn how expanding your ground pork offerings, utilizing proper fat-lean ratio labeling, and building a dedicated "grinds set" can attract Gen Z and Millennial shoppers while driving "center of the plate" profitability.

we cover:

• Insights from the 2026 Power of Meat presentation.

• Why ground pork is the "gateway meat" for younger, high-value shoppers.

• How adding just two new ground pork SKUs can drive incremental sales.

• Actionable merchandising strategies, including the right fat-lean ratios for specific recipes.