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NCBA Endorses HELP Act to Support Livestock Haulers

The National Cattlemen’s Beef Association (NCBA) urged support for the Hauling Exemptions for Livestock Protection (HELP) Act introduced by Rep. Jeff Hurd (R-CO). This legislation supports livestock haulers by protecting drivers from burdensome hours of service (HOS) and electronic logging device (ELD) mandates.

“When you are hauling cattle, you are dealing with livestock that must be protected from the elements and cannot be easily unloaded until you get to your destination.

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How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Video: How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Meat is having a moment, and ground pork is perfectly positioned to help you capture new category growth.

In this business intelligence deep-dive, National Pork Board experts Bailey Morrell and Rick Smith break down the latest consumer behaviors, retail trends, and an $80 million incremental retail opportunity in ground pork.

Watch to learn how expanding your ground pork offerings, utilizing proper fat-lean ratio labeling, and building a dedicated "grinds set" can attract Gen Z and Millennial shoppers while driving "center of the plate" profitability.

we cover:

• Insights from the 2026 Power of Meat presentation.

• Why ground pork is the "gateway meat" for younger, high-value shoppers.

• How adding just two new ground pork SKUs can drive incremental sales.

• Actionable merchandising strategies, including the right fat-lean ratios for specific recipes.