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New Billboards Connect Consumers With Beef

As part of its statewide summer campaign, the Kansas Beef Council (KBC) has placed nine billboards across Kansas to connect with consumers during one of the busiest beef-buying seasons of the year.

Each billboard is designed to evoke a familiar feeling—coming home to a meal made with beef.

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Argentinian Beef Imports & U.S. Cattle Market Impact

Video: Argentinian Beef Imports & U.S. Cattle Market Impact

Derrell Peel, OSU Extension livestock marketing specialist, breaks down how Argentinian beef imports could influence the U.S. cattle market and what it means for producers, consumers, and pricing trends.