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New University of Manitoba Research Chair Named to Advance Beef Production Sustainability

Thanks to a $1.5 million grant from the Beef Cattle Research Council (BCRC), the University of Manitoba (UM), along with its partners at Manitoba Beef Producers, Manitoba Agriculture, and Manitoba Beef and Forage Initiatives, is proud to announce the establishment of the BCRC Chair in Beef Cattle Economic Sustainability. 

“It’s important for our industry to understand beneficial management practices that boost productivity, profitability, and environmental sustainability—including those related to greenhouse gas emissions, land and water use, and biodiversity,” said Craig Lehr, BCRC chair and Alberta beef producer. “This new Chair will focus on viable solutions for Canadian beef cattle producers with innovations that improve economic sustainability while reducing environmental footprint.” 

The beef industry faces mounting challenges, including volatile input costs, climate-related risks, and limited access to equitable risk management tools. These pressures have made it increasingly difficult for producers—especially in the cow-calf sector—to adopt new technologies and practices that could reduce their environmental footprint. 

“Beef producers in Manitoba and across Canada care deeply about both environmental and economic sustainability because the land they steward today must feed their families tomorrow,” said Matthew Atkinson, president of Manitoba Beef Producers. “Thriving ecosystems and strong businesses go hand in hand. Having this Chair position will help producers make decisions both good for the land and for their bottom line.”

Housed in the Department of Animal Science, the BCRC Chair will advance research around innovative financial incentive models, analyze the behavioral drivers behind the adoption of Best Management Practices (BMPs) and work closely with producers, policymakers, and researchers to ensure findings are translated into actionable strategies. The position will also play a key role in training the next generation of agricultural economists and extension specialists. 

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Building Better Barns: Innovations in Hog Facility Design with PSI’s Tim Messinger

Video: Building Better Barns: Innovations in Hog Facility Design with PSI’s Tim Messinger

In this exclusive interview from the 2025 Iowa Pork Congress Rachel Fishback and Swineweb sit down with Tim Messinger, a seasoned expert from Precision Structures Inc. (PSI) of Wellman, Iowa, to delve into the latest trends and innovations in hog barn construction and remodeling.

With nearly two decades at PSI, Tim shares his journey from draftsman to sales, highlighting the company’s comprehensive services in building farrow-to-wean complexes, finishers, and nurseries. He emphasizes the critical role of proper site layout and grading in barn construction, ensuring long-term efficiency and scalability for pork producers.

Tim also discusses the increasing importance of advanced ventilation systems and smart controllers like Maximus and AP Edge, which offer producers enhanced monitoring and control over barn environments. As construction costs have risen, PSI has seen an uptick in remodeling projects, particularly in slat replacements, roof refurbishments and barn gating remodels to extend the lifespan of existing facilities.

A key takeaway from Tim is the value of partnering with reputable builders who offer robust post-sale support. PSI’s dedicated service team stands ready to assist clients 24/7, addressing emergencies and ensuring optimal barn performance.

For pork producers looking to build or upgrade their facilities, this conversation offers valuable insights into best practices and the latest industry developments.