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Now Accepting Nominations - Award for Outstanding Research and Innovation - 2025

The Canadian Beef Industry Award for Outstanding Research and Innovation is presented by the Beef Cattle Research Council (BCRC) each year to recognize a researcher or scientist whose work has contributed to advancements in the competitiveness and sustainability of the Canadian beef industry. 

Nominations are welcome from all stakeholders of the Canadian beef industry and will be reviewed by a selection committee comprised of beef producers, industry experts and retired beef-related researchers located across the country. 

All nominations must be submitted to info@beefresearch.ca no later than May 1, 2025, with three or more letters of reference that speak to the nominee’s influence on Canada’s beef Industry. 

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Trending Video

New PIC Technology Transforming Pork Quality!

Video: New PIC Technology Transforming Pork Quality!


Clay Eastwood, Applied Meat Scientist at PIC tells us how their Pork Chop Studio team is using advanced imaging and artificial intelligence to create ideal eating experience.

The new technology analyzes pork quality traits with unprecedented precision, consistency and efficiency. Using a high-end camera system with studio lighting it captures 4K images at the touch of a button. These images reveal extremely fine details, like muscle fiber striations and other characteristics not easily visible to the human eye.