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One Health Approach: Pork Industry Prepares for H5N1

By Abbey Canon

Dr. Heather Fowler and Dr. Marisa Rotolo from the National Pork Board reveal how the industry is developing a comprehensive H5N1 response plan through collaboration.

The specter of H5N1 virus hangs over U.S. agriculture, but the pork industry isn’t waiting to take action. Following a recent detection in pigs on a small Oregon homestead farm, livestock organizations are mobilizing to prepare for potential spread through a collaborative, science-driven approach.

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CEOs of the Industry: John McIntire, Partner at Pike Pig Systems

Video: CEOs of the Industry: John McIntire, Partner at Pike Pig Systems

CEOs of the Industry, Jim sits down with John McIntire, Partner at Pike Pig Systems, one of the most quietly impressive 26,000-sow operations in the U.S. John shares how he grew from operator to partner, how Pike built a people-first culture with long-tenured managers, and why they’re committed to weaning bigger, stronger pigs at 25+ days.

John breaks down how Pike stays efficient in a tough economic environment, the power of their shareholder-owned farm model, and how their work with PIC and a 240-head boar facility drives genetics and health outcomes. He also opens up about the innovations Pike adopts — and how they decide what’s truly valuable versus industry hype.

From Prop 12 and labor challenges to trade, consumer expectations, and sustainability, John chooses a hot-button issue and shares how Pike is preparing for the future. The episode closes with a rapid-fire “Fast Five” — mindset, leadership, daily habits, and three words that define Pike Pig Systems in 2025.

If you want a look inside a people-driven, purpose-driven, quietly elite pork system, this is an episode you won’t want to miss.