Pork Producers Appreciate Movement of Senate Farm Bill; Anticipate Proposition 12 Solution that Gets Back to Veterinary Science in Next Steps

Sep 17, 2026

The National Pork Producers Council is pleased to see movement of the U.S. Senate Committee on Agriculture, Nutrition, and Forestry’s farm bill and Congress one step closer to the clarity and certainty a 5-year farm bill reauthorization would bring.

With various hurdles cleared, it is now time for leaders in D.C. to hear the persistent, urgent plea of America’s 60,000-plus pork producers to finally stop the threat of a state-by-state patchwork of farm animal housing laws spurred by California Proposition 12.

“America’s pork producers deserve a robust farm bill, which should come with protection from being forced to rebuild our barns every time another state decides it knows what is best for animal welfare,” said Rob Brenneman, NPPC president and pork producer from Washington County, Iowa.

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Video: CEOs of the Industry, A Conversation with Daniel Rivest, President & CEO, Olymel

Swine Web’s CEOs of the Industry series welcomes Daniel Rivest, President & CEO of Olymel, for a wide-ranging conversation about leadership, the future of Canadian pork, and the opportunities ahead for one of North America’s largest pork and poultry processors.

Rivest discusses his journey to the CEO role, his leadership philosophy, and his early priorities at Olymel. The conversation explores the company’s strategic direction, its relationships with producers, and how Olymel is positioning itself for long-term growth and competitiveness.

The discussion also tackles some of the biggest issues facing Canadian pork production today, including labor availability, global competition, animal health, trade and export markets, automation, and the growing potential of artificial intelligence throughout the food production system.

Topics include:

• Daniel Rivest’s path to becoming President & CEO of Olymel

• Olymel’s current position and strategic direction

• The outlook for Canadian pork production

• Building stronger relationships with producers

• Global trade and key export markets

• Automation, innovation and artificial intelligence

• Leadership lessons and opportunities for the next generation

The conversation concludes with a Fast Five, giving viewers a more personal look at Rivest’s leadership approach and his vision for Olymel’s future.