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Pork Producers Hoping Things Turn Around In 2021

2020 was a tough year for Canadian pork producers.
 
Tyler Fulton is Director of Risk Management with Hams Marketing Services.
 
"Producers here in Canada went through probably their worst four months of profitability that we've probably seen in 20 year. It's taken a lot of equity out of the market in a short period of time and it's going to take a while to rebuild that. The industry is resilient and I think those that are still in the business are definitely dedicated to it."
 
Fulton says COVID-19 had a very significant impact on the meat industry as a whole, adding Canadian pork packers did really well to manage the impact in their labour force but that didn't avoid the major losses that accrued to the producers.
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CEOs of the Industry – International Edition Michael Agerley | Partner, IQinAbox

Video: CEOs of the Industry – International Edition Michael Agerley | Partner, IQinAbox

In this CEOs of the Industry – International Edition, we sit down with Michael Agerley, Partner at IQinAbox, to explore how data is reshaping the future of pig production.

After more than 20 years as a veterinarian, Michael shares his unique perspective on the shift from hands-on animal care to data-driven decision making across the pork value chain.

We dive into:

• How better data is improving real on-farm decisions

• The biggest opportunities still untapped in pig production

• How Europe is leading (and where it’s still lagging) in tech adoption

• The role of AI and smart systems in the next 5–10 years

• Why trust, leadership, and practical application matter more than ever

This conversation bridges veterinary insight, technology, and real-world farming, offering a clear look at where the industry is headed—and what it will take to get there.