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Producer Environmental Egg Program

Egg Farmers of Alberta launched the Producer Environmental Egg Program (PEEP), the Canadian egg industry’s first environmental program in 2014. PEEP is a voluntary provincial program that is intended to help Alberta egg farmers better identify their impacts on the environment and facilitate the use of best practices. This will help to ensure that resources are being managed in a sustainable manner and that the Alberta egg industry continues to be recognized as a source of fresh, high-quality local food, which is produced in an environmentally responsible manner.

Though still a voluntary program, 100% of registered Alberta egg farmers have participated in PEEP, finding tremendous value in the insights it offers. PEEP provides farmers with information about the impact of their on-farm activities and helps them establish goals for improvement. The PEEP assessment is focused on key impact areas as follows:

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CEOs of the Industry – International Edition Michael Agerley | Partner, IQinAbox

Video: CEOs of the Industry – International Edition Michael Agerley | Partner, IQinAbox

In this CEOs of the Industry – International Edition, we sit down with Michael Agerley, Partner at IQinAbox, to explore how data is reshaping the future of pig production.

After more than 20 years as a veterinarian, Michael shares his unique perspective on the shift from hands-on animal care to data-driven decision making across the pork value chain.

We dive into:

• How better data is improving real on-farm decisions

• The biggest opportunities still untapped in pig production

• How Europe is leading (and where it’s still lagging) in tech adoption

• The role of AI and smart systems in the next 5–10 years

• Why trust, leadership, and practical application matter more than ever

This conversation bridges veterinary insight, technology, and real-world farming, offering a clear look at where the industry is headed—and what it will take to get there.