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Producer Environmental Egg Program

Egg Farmers of Alberta launched the Producer Environmental Egg Program (PEEP), the Canadian egg industry’s first environmental program in 2014. PEEP is a voluntary provincial program that is intended to help Alberta egg farmers better identify their impacts on the environment and facilitate the use of best practices. This will help to ensure that resources are being managed in a sustainable manner and that the Alberta egg industry continues to be recognized as a source of fresh, high-quality local food, which is produced in an environmentally responsible manner.

Though still a voluntary program, 100% of registered Alberta egg farmers have participated in PEEP, finding tremendous value in the insights it offers. PEEP provides farmers with information about the impact of their on-farm activities and helps them establish goals for improvement. The PEEP assessment is focused on key impact areas as follows:

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Experiences in Marketing Beef in Ontario

Video: Experiences in Marketing Beef in Ontario

Birgit Martin of Martin Farms shares her experience in marketing beef in Ontario through direct to consumer sales and other opportunities under her family's Pure Island Beef brand. This presentation is from the Thunder Bay Field Day held by NOFIA (Northern Ontario Farm Innovation Alliance) in September 2025.