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Producers need to prepare for African swine fever shutdown

 When African swine fever appears, producers will face the sort of shock they experienced in 2020.

“The COVID packing plant backup and shutdown gives us a preview of the impacts that can have,” said Dr. Anna Forseth in an interview at the World Pork Expo.

ASF has spread across Asia into Europe, all the way to the Atlantic coast, and sent chills down the spines of the North American hog industry when it appeared in the Caribbean.

Pork industries in Canada, the United States and Mexico have been working feverishly to prepare, but whenever it appears, the short-term impact will be severe.

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Inside Pork’s Consumer Comeback Plan | WPX 2025 with Brian Earnest

Video: Inside Pork’s Consumer Comeback Plan | WPX 2025 with Brian Earnest

At the 2025 World Pork Expo, Brian Earnest, Lead Economist for Animal Protein, spoke with Rachel Fishback about the growing opportunity for U.S. pork to reconnect with consumers.

He emphasized the need to refocus on taste, convenience, and consumer preference, noting that pork has fallen behind beef and chicken in domestic demand. With campaigns like “Taste What Pork Can Do,” the industry has a real shot at reshaping perceptions and boosting consumption at home.
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