Reg Schellenberg Next Generation Legacy Award promotes youth leadership in the beef industry

Aug 23, 2023

The Reg Schellenberg Next Generation Legacy Award was announced this week during the Canadian Beef Industry Conference.

Reg Schellenberg, a rancher from Beechy, Saskatchewan was President of the Canadian Cattle Association when he passed away suddenly in December of 2022.

In lieu of flowers, the family asked for donations to be made through the Canadian Cattle Foundation to support the Canadian Cattle Young Leaders (CYL) Program.

In addition, the Saskatchewan Beef Industry Conference has generously donated $10,000 to the Reg Schellenberg Legacy Fund to support this award.

The Canadian Cattle Foundation Chair Bob Lowe says Schellenberg was a strong leader for the Canadian beef industry and passionate about its next generation.

Click here to see more...

Video: Food Inflation and Pork Demand - Dr. Sylvain Charlebois

In this episode of The Swine it Podcast Show Canada, Dr. Sylvain Charlebois, Professor and Director of the Agri-Food Analytics Lab at Dalhousie University, discusses how food inflation is reshaping Canadian protein demand. He explains why pork remains competitively priced, consumer behavior, and why transparency, AI-assisted shopping, and protein demand will matter in the years ahead. Listen now on all major platforms!

"The potential of pork is there. We just need to see the product assume that role and take it away because all the elements are there."

Meet the guest: Dr. Sylvain Charlebois is a Professor in Dalhousie University's Faculty of Management and Director of the Agri-Food Analytics Lab. His research focuses on food distribution, food policy, food safety, food security, and traceability. Dr. Charlebois has written four books and more than 500 peer-reviewed and scientific articles. He holds a BComm from the Royal Military College, an MBA from UQAM, and a DBA from the University of Sherbrooke. Learn more from Dr. Sylvain Charlebois on The Swine it Podcast Show Canada, available on all major platforms.