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REGISTER NOW FOR THE 2023-2024 BCRC WEBINAR SERIES

This year’s Beef Cattle Research Council webinar series will cover a range of topics all focused on practical, science-based information for Canadian beef producers and veterinary teams. Topics include managing the long-term implications of drought, heifer development and calf management from calving to early calfhood.   

The first webinar will be held November 15, 2023. See in-depth descriptions below.

Registration for the entire BCRC webinar series is done via Zoom. We recommend registering regardless of whether you can attend during the live events.  

By registering, you’ll receive a link that allows you to watch recordings at any time, reminders to attend live presentations, plus additional resources on the topics.  

Click here to see more...

Trending Video

New PIC Technology Transforming Pork Quality!

Video: New PIC Technology Transforming Pork Quality!


Clay Eastwood, Applied Meat Scientist at PIC tells us how their Pork Chop Studio team is using advanced imaging and artificial intelligence to create ideal eating experience.

The new technology analyzes pork quality traits with unprecedented precision, consistency and efficiency. Using a high-end camera system with studio lighting it captures 4K images at the touch of a button. These images reveal extremely fine details, like muscle fiber striations and other characteristics not easily visible to the human eye.