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REGISTER NOW FOR THE 2023-2024 BCRC WEBINAR SERIES

This year’s Beef Cattle Research Council webinar series will cover a range of topics all focused on practical, science-based information for Canadian beef producers and veterinary teams. Topics include managing the long-term implications of drought, heifer development and calf management from calving to early calfhood.   

The first webinar will be held November 15, 2023. See in-depth descriptions below.

Registration for the entire BCRC webinar series is done via Zoom. We recommend registering regardless of whether you can attend during the live events.  

By registering, you’ll receive a link that allows you to watch recordings at any time, reminders to attend live presentations, plus additional resources on the topics.  

Click here to see more...

Trending Video

Genomic Technologies and Public Trust - Dr. Ellen Goddard

Video: Genomic Technologies and Public Trust - Dr. Ellen Goddard


In this episode of The Swine it Podcast Show Canada, Dr. Ellen Goddard, Professor Emerita at the University of Alberta, discusses public acceptance of genomic technologies in pork production. She explains why disease resistance is viewed positively, how labeling affects trust, why farmers remain highly credible messengers, and how communication can shape consumer confidence around gene editing. Listen now on all major platforms!

"Not providing information is a choice that can affect long-term public trust."

Meet the guest: Dr. Ellen Goddard / ellen-goddard-11541138 is Professor Emerita at the University of Alberta and an agricultural economist. Her work focuses on consumer behavior, trust, livestock sectors, and public attitudes toward food technologies. She also specializes in economic modeling for pork, beef, and dairy systems. Learn more from Dr. Ellen Goddard on the Swine in Canada Podcast Show, available on all major platforms.