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Renewed U.S. Country-of-Origin Labeling Push Raises Concerns for Integrated North American Pork Industry

A renewed push toward mandatory country-of-origin labeling in the United States is drawing concern from Canadian pork leaders, who warn that a return to previous labeling requirements could disrupt the highly integrated flow of pigs and pork across the Canada-U.S. border.

Manitoba Pork General Manager Cam Dahl is raising concerns following action by the U.S. Senate Agriculture Committee involving the development of a World Trade Organization-compliant labeling system that would require retailers to identify where cattle were born, raised and slaughtered.

While the current effort is focused on beef, Dahl cautions that pork could eventually follow.

The issue is particularly significant for Manitoba and the U.S. pork industry because of the longstanding integration of production between the two countries.

Three Million Pigs Moving South Annually
According to Dahl, Manitoba currently exports approximately 3 million live pigs annually to the United States for finishing and processing.

Many of those animals enter U.S. production systems as feeder pigs before being raised to market weight and processed in American plants.

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CEOs of the Industry, A Conversation with Daniel Rivest, President & CEO, Olymel

Video: CEOs of the Industry, A Conversation with Daniel Rivest, President & CEO, Olymel

Swine Web’s CEOs of the Industry series welcomes Daniel Rivest, President & CEO of Olymel, for a wide-ranging conversation about leadership, the future of Canadian pork, and the opportunities ahead for one of North America’s largest pork and poultry processors.

Rivest discusses his journey to the CEO role, his leadership philosophy, and his early priorities at Olymel. The conversation explores the company’s strategic direction, its relationships with producers, and how Olymel is positioning itself for long-term growth and competitiveness.

The discussion also tackles some of the biggest issues facing Canadian pork production today, including labor availability, global competition, animal health, trade and export markets, automation, and the growing potential of artificial intelligence throughout the food production system.

Topics include:

• Daniel Rivest’s path to becoming President & CEO of Olymel

• Olymel’s current position and strategic direction

• The outlook for Canadian pork production

• Building stronger relationships with producers

• Global trade and key export markets

• Automation, innovation and artificial intelligence

• Leadership lessons and opportunities for the next generation

The conversation concludes with a Fast Five, giving viewers a more personal look at Rivest’s leadership approach and his vision for Olymel’s future.