Saskatchewan Trade & Export Partnership (STEP) is part of the largest-ever Western Canadian delegation participating in Agritechnica 2025, which is now underway in Hannover, Germany.
STEP says more than 170 delegates and 30 exhibiting companies from Saskatchewan, Manitoba and Alberta are taking part.
Agritechnica is recognized as the world's largest trade fair for agricultural machinery and technology, according to the STEP news release.
It draws nearly half a million visitors, with a focus on market diversification and building long-term international relationships.
Nearly 40 per cent of Western Canada's 11-thousand farm and ranch implement manufacturing jobs are based in Saskatchewan.
STEP notes that 15 international business students from the Edwards School of Business at the University of Saskatchewan are on-site to experience the event firsthand.
It says the students will gain exposure to international business-to-business interactions and trade marketing efforts, deepening their understanding of global commerce and communications in practice.
Click here to see more...