Every farm is facing tighter margins, but not every farm is responding the same way. In the latest Alberta Seed Guide Podcast, ATB Financial’s Jon Neutens and Rob Jensen share the common habits they’ve observed among Alberta’s highest-performing farm businesses — and why planning, discipline and better decision-making matter more than ever.
Every challenging farm economy creates winners and losers.
Some farms simply survive. Others emerge stronger.
The difference, according to Jon Neutens and Rob Jensen of ATB Financial, isn’t necessarily acreage or machinery. After working with hundreds of Alberta farm businesses every year, they say the strongest operators share a common approach to decision-making that becomes especially visible during difficult times.
That’s the focus of the latest Alberta Seed Guide Podcast, where host Marc Zienkiewicz asks a simple question: What are the best farm businesses doing right now that others aren’t?
One of the first myths Neutens challenges is that larger farms automatically perform better.
“Managing a good operation… it’s a business,” Neutens says. “I need to understand what’s going on within my business and how the decisions I make are going to impact the operation.”
He argues that operational excellence starts with understanding the numbers behind every decision.
“You probably can’t make those operational decisions really well unless you understand how it’s going to impact your bottom line.”
Click here to see more...