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Market and Consumer Insights

Apr 26, 2021

Video: Market and Consumer Insights


Jo-Ann McArthur, President of Nourish Food Marketing, joins the second annual Manitoba Protein Summit to present on market and consumer insights for North America’s protein industry.

Did you know that 43% of Canadians are actively trying to add more plant-based foods into their diets? Or that 51% of Canadians say that they have less money to spend on food? These are just a few of the interesting statistics Jo-Ann reveals in her presentation.

Watch to hear Jo-Ann discuss Nourish's 2021 Trend Report as well as topics like how the pandemic is polarizing society and what that means for food consumption, the rise of the omni-channel, social justice in the food industry and ethics-based eating.