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What Case IH learned thru the pandemic

Apr 04, 2022

Video: What Case IH learned thru the pandemic

The Farm News Media team caught up with Kurt Coffey, head of Case IH, North America to discuss how the pandemic has effected their business. "Supply chain is the number one question that everyone wants to asks, but I give a lot of credit to our Case IH team, our output is very strong and we are positive about the 2022 year ahead of us, said Coffey. Case IH has learned communication to dealers and customers is key. "We are focused more, we are communicating more and a little bit earlier. It's critical that we partner with our dealers...they are our lifeblood, said Coffey.