Ag Cooperatives Turn to AI For Smarter Operations and Growth
Farm supply cooperatives and ag retailers are increasingly adopting artificial intelligence tools to improve performance, reduce inefficiencies, and better serve farmers.
A recent CoBank report outlines how AI can streamline tasks and enhance relationships in a competitive environment.
These tools can be used in both field and office operations. From inventory and employee performance tracking to customer service and agronomy, AI is reshaping how agricultural businesses function. With tight margins and rising competition, innovation is critical for survival.
Experts recommend starting with basic AI features like email drafting and virtual meeting summaries to build comfort and trust in the technology.
One helpful tool, CoPilot, can record meetings and summarize them with key points and action items, helping teams save time and boost productivity.
“AI in agriculture can be utilized in a company’s back office, front office as well as within agronomy and supply chain operations divisions,” said Jacqui Fatka, an economist at CoBank.
She advises choosing AI providers with agricultural knowledge and setting boundaries around customer data use. Proper planning helps maximize returns while protecting privacy.
More advanced tools like AgPilot help agronomists manage recommendations while on the go. This improves client engagement and lets staff cover more acres, even with labour shortages.
AI also supports business continuity during staff changes and helps reduce common errors. From sales to supply chain operations, AI tools provide insights that guide better decision-making.
While AI will not replace jobs, it will reshape roles and improve efficiency. Early adopters will likely gain an advantage in customer service and operational strength.
The report concludes that the cost of testing AI is low and delaying adoption may result in missed growth opportunities. Ag retailers prepared to embrace technology can stay ahead in the evolving farm supply industry.