Farms.com Home   Ag Industry News

Chicken Farmers of Canada team up with Swimming Canada

Will donate money to swim clubs and food banks

By Diego Flammini, Farms.com

As an incentive to motivate Canadian swimming athletes as they compete for medals and potential spots on Canada’s Olympic team, Chicken Farmers of Canada (CFC) has entered into a partnership with Swimming Canada.

When a Canadian swimmer wins a world championship medal at the FINA (International Swimming Federation) World Championships in Russia, Chicken Farmers of Canada will donate $1,000 to the swimmer’s local food bank and an additional $1,000 to the swimmer’s local swim club.

Medals on podium

"Our chicken farmers are proud to support Canadian swimmers, from the national competitive level, to young children learning how to swim. Our partnership with Swimming Canada is a source of tremendous pride and we believe in supporting Canada's greatest athletes with Canada's greatest meat," says Dave Janzen, Chairman of CFC.

The medal incentives act as another motivating factor for the 28 swimmers (10 male, 18 female) who will represent Canada beginning on Sunday, August 2nd through to Sunday, August 9th.

"We appreciate the fact that CFC has given our athletes a chance to give back to their club and their community", says John Atkinson, Swimming Canada High Performance Director. "Our athletes are already very motivated, but having some important funding go back to their hometowns will be a bit of extra incentive".

Earlier in the year, Dairy Farmers of Canada started an initiative called Fuelling Women Champions, aimed at celebrating women’s achievements in sports.

Join the conversation and tell us your thoughts about Chicken Farmers of Canada’s partnership with Swimming Canada. What other sports could benefit from partnering with agriculture?


Trending Video

Genetic Engineering in Pigs: What’s Possible Today - Dr. Evan Grusenmeyer

Video: Genetic Engineering in Pigs: What’s Possible Today - Dr. Evan Grusenmeyer

In this episode of The Swine Health Blackbelt Podcast, Dr. Evan Grusenmeyer from the University of Missouri breaks down what genetic engineering really means for the swine industry. He outlines key concepts like transgenics, gene editing, and introgression, and discusses where this technology could take us, especially regarding disease resistance. Learn how these tools might help producers face today’s biggest health challenges. Listen now on all major platforms!

"Genetic engineering is a tool that takes us to the next level by enabling targeted changes to traits that need to be changed, amended, or brought into the population."