Chicken Farmers of Canada team up with Swimming Canada

Jul 30, 2015

Will donate money to swim clubs and food banks

As an incentive to motivate Canadian swimming athletes as they compete for medals and potential spots on Canada’s Olympic team, Chicken Farmers of Canada (CFC) has entered into a partnership with Swimming Canada.

When a Canadian swimmer wins a world championship medal at the FINA (International Swimming Federation) World Championships in Russia, Chicken Farmers of Canada will donate $1,000 to the swimmer’s local food bank and an additional $1,000 to the swimmer’s local swim club.

Medals on podium

"Our chicken farmers are proud to support Canadian swimmers, from the national competitive level, to young children learning how to swim. Our partnership with Swimming Canada is a source of tremendous pride and we believe in supporting Canada's greatest athletes with Canada's greatest meat," says Dave Janzen, Chairman of CFC.

The medal incentives act as another motivating factor for the 28 swimmers (10 male, 18 female) who will represent Canada beginning on Sunday, August 2^nd through to Sunday, August 9^th.

"We appreciate the fact that CFC has given our athletes a chance to give back to their club and their community", says John Atkinson, Swimming Canada High Performance Director. "Our athletes are already very motivated, but having some important funding go back to their hometowns will be a bit of extra incentive".

Earlier in the year, Dairy Farmers of Canada started an initiative called Fuelling Women Champions, aimed at celebrating women’s achievements in sports.

Join the conversation and tell us your thoughts about Chicken Farmers of Canada’s partnership with Swimming Canada. What other sports could benefit from partnering with agriculture?

Video: Episode 102: Calf Health Management Practices - What Does the Science Say?

Research studies don't always agree, and that doesn't mean that the research is flawed. It is often because context and study design matter. Systematic reviews help by combining all relevant research to identify consistent findings and help turn science into practical guidance. In this episode, we discuss a systematic receive on management practices linked to preweaning death loss in beef calves and insights from 12 veterinary experts on which practice offers the greatest benefit to cow-calf producers.