The company looks to innovate both on-farm and in the digital space
By Diego Flammini
Innovation is key to modern agriculture and Corteva Agriscience recognizes that theme as part of its everyday operating structure.
“Innovation is built into who we are as an organization,” Bryce Eger, Corteva’s commercial unit leader for Canada, told Farms.com. “In order for us to enrich the lives of our producers, we have to bring them value. That value comes through productivity and profitability on their farms.”
Corteva, which formed out of the 2017 DowDuPont merger, focuses on innovation on the farm and within the digital space.
The first area involves bringing together "best-in-class scientists working on our seed and crop protection businesses. This team enables our product portfolio to meet all of the challenges that our farmer customers deal with," Eger said.
The second area of innovation involves providing growers with the digital tools necessary to manage a complete farm operation with ease.
Corteva'ss digital portfolio includes Granular, a farm management software, and Encirca, a service that combines the latest technology for weather, soils, agronomy and analytics to help farmers maximize crop yields and reduce risk.
Pairing those two platforms together allows producers to have a full understanding of their farming operations, Eger said.
"We're really getting into the core of helping them make the best decisions and more timely decisions around their farm. That's what that digital space means to us," he said.
Learn more about Corteva's seed brands for the 2019 growing season here. And read about Corteva's roots here.