Corteva Agriscience focuses on innovation

Apr 24, 2018

The company looks to innovate both on-farm and in the digital space

By Diego Flammini
Staff Writer
Farms.com

Innovation is key to modern agriculture and Corteva Agriscience recognizes that theme as part of its everyday operating structure.

“Innovation is built into who we are as an organization,” Bryce Eger, Corteva’s commercial unit leader for Canada, told Farms.com. “In order for us to enrich the lives of our producers, we have to bring them value. That value comes through productivity and profitability on their farms.”

Corteva, which formed out of the 2017 DowDuPont merger, focuses on innovation on the farm and within the digital space.

The first area involves bringing together "best-in-class scientists working on our seed and crop protection businesses. This team enables our product portfolio to meet all of the challenges that our farmer customers deal with," Eger said.

The second area of innovation involves providing growers with the digital tools necessary to manage a complete farm operation with ease.

Corteva'ss digital portfolio includes Granular, a farm management software, and Encirca, a service that combines the latest technology for weather, soils, agronomy and analytics to help farmers maximize crop yields and reduce risk.

Pairing those two platforms together allows producers to have a full understanding of their farming operations, Eger said.

"We're really getting into the core of helping them make the best decisions and more timely decisions around their farm. That's what that digital space means to us," he said.

Learn more about Corteva's seed brands for the 2019 growing season here. And read about Corteva's roots here.

Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.