A new national campaign aims to connect Canadians with the food system that feeds them, employs them, and supports Canada around the world.
The Canadian Centre for Food Integrity (CCFI) and multiple industry groups collaborated to launch Canada’s Food System: Our Food. Our Future.
Launching the campaign now coincides with a shift in how Canadians view the food system.
Only one in three Canadians felt the food system was headed in the right direction. But that’s changing, said Lisa Bishop-Spencer, the CCFI’s executive director.
“Over the past year we’ve been seeing signs that Canadians are paying closer attention to the resilience and the national capacity of their food system,” she said during an Oct. 6 press conference. “We’re seeing indicators that our upcoming 2025 public trust research will point to a shift in how Canadians are viewing the sector. There’s a growing pro-Canadian sentiment emerging from the current environment.”