With June recognized as Dairy Month, Microsoft showed support for Canadians who drink bagged milk.
On its Xbox Canada X account, the company introduced a milk pitcher shaped like the Xbox Series X gaming console.
The pitchers seem to come in black or white. And they hold a standard bag of milk.
“Introducing the Xbox Milk Pitcher because hydration or calcium is key to staying on top of your game,” the caption says on X.
“Bagged milk finally gets the next-gen treatment,” a post on its Instagram account reads.
On Instagram, Xbox Canada tagged Dairy Farmers of Canada (DFC) and Dairy Farmers of Ontario’s MilkUp campaign.
The national organization responded asking if one could be sent to the community manager.